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October 29, 2003 News

With sales declining and competition exploding, KFC Corp. today is going on the offensive with a defensive-minded strategy aimed at educating the public that fried chicken can actually be part of a healthy diet. "Consumers should no longer feel guilty about eating fried chicken," Scott Bergren, KFC's executive vice president for marketing and food innovation, said in a statement. AdAge (Here's the ad.)

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