September 2005 Archives
An advertising blog called AdRants posted a photograph showing an interesting combination of billboard advertising.
People for the Ethical Treatment of Animals (PETA) wrote an open letter to Boston Mayor Thomas Menino urging him to lose weight by going on vegetarian diet for one month. The organization promised to donate $500 worth of high-protein, low-fat vegetarian food to the Boston Public Schools for every pound he sheds.
Organic Style, launched 4 years ago by Rodale as a mainstream title on organic living, will shut its doors after the October issue. The most likely cause of its demise was a bad decision by Rodale made about a year ago to transform the publication into a bland, mainstream women's magazine featuring celebrities and other subject matter unrelated to organic living. What's strange about the move is that Organic Style had been a moderate success, with recent increases in both advertising revenue and paid circulation. The magazine had enormous potential at a time when interest in organic food has never been higher. A corporate memo to staff announcing the closure said, "The magazine was deemed not to be a viable long-term business for us to pursue." Now magazine watchers are concerned about the fate of the company's related title, Organic Gardening.