January 2007 Archives
The New York Times Dining & Wine section published a nice piece earlier this month that takes a look at the marketing trend of "Greenwashing" -- using packaging and imagery to cash in on the combination of desire for natural and organic foods with ignorance about foods. "Greenwashing" basically means packaging food to look like health food. Companies are finding that it's a lot easier to just redesign the packaging to make foods look and "feel" organic and healthy than to actually make healthier foods.
Junk food makers, especially those marketing to children, often use fruit to sell foods that contain no fruit at all. The Prevention Institute and the Strategic Alliance for Healthy Food and Activity Environments says in a new report that more than half the foods advertised toward children contains zero fruit. Some 51 percent of "fruit" foods for kids contains no fruit, and 16 percent contained only token quantities of fruit, according to the report.
Solar panel maker Premier Power and home developer KB Home are collaborating on the construction of a community of track homes in Woodland, California, that will get most of its power from the sun. Called Woodshire, the housing development is being constructed 20 miles northwest of Sacramento. Solar panels on every house will give buyers "30 years of nominal electric bills" and "a $2,000 federal tax credit."