Vegetarian Organic Blog: Half of "Fruit" Foods Sold to Kids Has No Fruit

January 29, 2007

Half of "Fruit" Foods Sold to Kids Has No Fruit

Junk food makers, especially those marketing to children, often use fruit to sell foods that contain no fruit at all. The Prevention Institute and the Strategic Alliance for Healthy Food and Activity Environments says in a new report that more than half the foods advertised toward children contains zero fruit. Some 51 percent of "fruit" foods for kids contains no fruit, and 16 percent contained only token quantities of fruit, according to the report.

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