The New York Times Dining & Wine section published a nice piece earlier this month that takes a look at the marketing trend of "Greenwashing" -- using packaging and imagery to cash in on the combination of desire for natural and organic foods with ignorance about foods. "Greenwashing" basically means packaging food to look like health food. Companies are finding that it's a lot easier to just redesign the packaging to make foods look and "feel" organic and healthy than to actually make healthier foods.