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March 7, 2007
News
News
Coca-Cola and PepsiCo reach new levels of absurdity in a new, misleading greenwashing campaign to sell sodas as healthy. Pepsi and Coke have come up with new diet sodas, "Tava" and "Diet Coke Plus," which are fortified with vitamins and minerals and will be sold as healthy "sparkling beverages."
Coke and Pepsi realize that people accurately associate soda with poor health and obesity. Their solution? Change the association, without making sodas significantly healthier. Although soda sales declined in 2005 for the first time in history, it's still a good money-making industry with a $68 billion market share.
Coke and Pepsi don't want to lose the significant profit margins they make by selling you liquid candy and diet sodas laden with harmful artificial chemical sweeteners. Natural beverages made with sparkling water sweetened and flavored with real fruit juices are not only more difficult to manufacture and handle, but also not as profitable.
Brace yourself, because this is just the beginning. As people become increasingly knowlegable about health and its link to foods and beverages, they'll increasingly turn away from products asocciated with poor health. So the junk food companies like Coca-Cola and PepsiCo will transform the branding and marketing of their products, but not the products themselves. Buyer beware!