Beginning in 2008, Discovery Communications will launch Discovery PlanetGreen, a new TV network created for the green at heart exclusively showing "green lifestyle" programming 24-hours a day in the U.S., including eco-design, organic food and green architecture. The core programs will cover sicience, technology, transportaition, engineering and ecotourism focusing on sustainable practices, such as home greening and healthy organic living. A new special series called "Ten Ways to Save the Planet" will cover important issues such as global warming working with leading eco-scientists who will test innovative ideas to counter global warming. And to show that they really walk the walk, Discovery Communications is working on making their headquarters completely carbon neutral and obtaining certification from the green building council. Major kudos to Discovery Communications for not being afraid to go after big corporations, who generally have a lot of power over TV programming.