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June 1, 2007
Research
Research
The image of the America food and beverage industry is declining rapidly as consumers increasingly make the link between unhealthy foods and the industry that knowingly makes it unhealthy in order to boost revenue. A recent I-Rep, Ipsos’ biannual survey on perceptions of leading industries and large companies found that "trans-fats, obesity and poor nutritional value" are increasingly associated with the industry that sells it all to us.