Vegetarians and fish eaters are getting a 6% discount on life insurance premiums by Animal Friends Insurance. The company's managing director told The Guardian that "The risk of vegetarians suffering from some cancers is reduced by up to 40% and from heart disease by up to 30%, but despite this they have to pay the same life insurance premiums as meat eaters. We believe this is unfair and the life insurance industry needs to acknowledge the fact that being a vegetarian can have a very positive impact on life expectancy and reduce premiums accordingly."