Vegetarian Organic Blog: Starbucks Admits to Targeting Children

September 11, 2007

Starbucks spokesman Brandon Borrman told MSNBC that "Starbucks is considering whether to add new drinks or drink sizes that better meet the needs of kids or teens." Borman also told the reporter that “While Starbucks hasn’t actively marketed towards that demographic, I think the Starbucks brand has appealed to teenagers, and so there’s certainly an opportunity there for the company to increase business."

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