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October 5, 2008 Research

Consumer Reports posted some findings from a report on the health benefits -- or lack thereof -- of industrial breakfast cereals. Here's the good, the bad and the ugly about their report.

The good: Consumer Reports does a nice job on two fronts. First, they highlight how extreme the sugar content is in some cereals. Two major brands are more than half sugar, and nine brands are more than 40% sugar. Obviously, this is candy, not breakfast. The other good thing about the report is that they actually prove that printed serving size is on average different from the serving sizes people actually eat. They found that, on average, children served themselves over 50% more than the serving size printed on the box.

The bad: Consumer Reports then goes on to essentially recommend several cereals because they have a little less sugar and a little more fiber. They recommend Cheerios, Kix, Honey Nut Cheerios, and Life cereals, despite the fact that all contain white sugar or corn syrup, most or all are made with genetically modified grains and all are processed beyond recognition.

The ugly: Consumer Reports completely failed to even mention that healthy cereals exist at all, or that you could easily make your own healthy cereals. Are industrial, processed, genetically modified breakfast cereals really the only choice?

This is why you should never rely on a publication like Consumer Reports for health information. They tend to point you toward middle of the road between health and sickness.

Why not point you toward total health?

Now, if you'll excuse me. I'm going to go have breakfast now. Cheerios? Don't think so. Never going to happen. I'm making myself a whole grain muesli of organic oats, dried organic fruit bits and raw walnuts from my local farmer's market, organic sunflower seeds, organic ground flax seeds, sliced organic bananas and freshly made raw cashew milk. It will have zero sugar, massive amounts of dietary fiber, phytochemicals, natural vitamins and minerals -- and it will taste far better than any cereal you could buy in a box. (Picture shows this morning's breakfast.)

Comments (1)

This post really hits home. Sometimes I look at the ingredients of what I consider "kids cereals" and gasp. Fruit loops, frosted flakes, cinnamon toast crunch, lucky charms to name a few are so full of sugar it's amazing kids can even concentrate during school. This is exactly the reason we do our best with oatmeal, cracked wheat, and 9-grain cracked from local stores. They taste great and are much more filling. Good post!

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