Although I avoid eating dairy products, I've always liked the dairy co-op, Organic Valley, because of their great organic production practices, compare to, say, cheaters like Horizon, who were pretending to be organic and got caught in the act. Organic Valley just launched the first of its kind online calculator called Organic Counts!. It will enable each of us to measure the personal impact of our food choices. What a concept! This online calculator will reveal detailed data to consumers about "the toxic burden prevented by their choices of organic vs. non-organic and "natural" foods." All you have to do is go to their web site and select the Organic Valley products you buy to see the amount of toxic waste you're saving us all, and the planet, from. "The Organic Valley calculator invites visitors to put their favorite Organic Valley dairy products into a simulated shopping basket to weigh the positive impact of their organic food choices. As each food product is placed in the basket, the calculator automatically adds up and displays the amounts of pesticides and synthetic nitrogen fertilizers avoided by that product, as opposed to a comparable conventional product. The numbers are derived from a calculation of USDA conventional agriculture data compared with twenty years of parallel data from Organic Valley member-farms." That's cool!